Mobile phone novels: STARTS PUBLISHING "Pure Love" reaches 200,000 copies

"Pure Love," which was written by Haruka Inamori and released by Starts Publishing on January 13th, will exceed 200,000 copies with its reprints expected to be released on February 19th. This work ran as a series for half a year on the mobile phone site "Magical Island" since February 2006 and always ranked at the top in terms of access. According to Starts Publishing, its readership is comprised of junior high and high school students, and female office workers in their 20s.

While GOMA BOOKS' "Love Sky" reached one million copies for its first and second volumes combined in the course of a single week recently, the mobile-phone novel market has been seeing the continual release of works that become hits very quickly from the get-go. "Love Sky" is also content from "Magical Island."

With Futabasha launching a tie-up comic magazine, the site appears to be playing a key role in generating traction for the mobile-phone novel genre.


*Some of the book titles are tentative translations.
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