"Looks Count 90%" reaches a million copies
Shinchosha announced that "Looks Count 90%" has reached a cumulative total of one million copies after releasing 10,000 reprints of it on March 12th. Written by Ichiro Takeuchi and published under the company's Shincho Shinsho label, the book was launched on October 20th, 2005 with a first-edition run of 15,000 copies. This is its 52nd impression and the company says the book had been selling at a typically "slow but steady" pace, with its largest run amounting to only 40,000 copies.
A dramatist and manga author, the writer published this book with the aim of "creating a non-verbal communication textbook for the Japanese." It is said that the book was released at the time when the former Prime Minister Junichiro Koizumi was attracting attention for his "performance skills" after the Liberal Democratic Party attained an overwhelming victory in relation to the vote regarding the postal administration.
*Some of the book titles are tentative translations.
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