Film adaptation of an original work helps to sell one hundred copies in one month

The movie "Ahiro to Kamo No Coin Rokka (The Coin Locker of the Two Ducks)" (written by Kotaro Isaka and published by Tokyo Sogensha) was premiered in areas around Sendai on May 12th. Consequently, at the "Books Naniwa Shiogama Shop (in Shiogama city of Miyagi prefecture), where the story of the film was set, 100 copies of the book of the same title were sold during May. Concerned parties are excited by this local phenomenon, calling it "the Isaka effect."
Mr. Satoshi Endo, the store manager, is surprised, saying, "The ones buying the books are the people who watched the movie and wish to relive the story. The cumulative sales up to now has been 250 copies, so it's beyond our expectations."
Shootings took place last May on two separate sessions that lasted a total of three days at the now famous store, which comes under attack in the beginning of the story.
Mr. Endo explains, "the film staff who were searching for the store happened to come across it by chance and remarked that the look of the place, including its sign and backdoor, was just as they had imagined."
The store, which operates throughout the year without closing for holidays, actually closed for two days for the first time since it had opened for business to cooperate with the shooting.
Although the manager and several store employees played the roles of customers, the manager says, "unfortunately our scenes were cut out (laughs)."


*Some of the book titles are tentative translations.
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