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Synopsis

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There are people who attract the opposite sex like a magnet, but quite often, they aren't particularly good looking or rich or the brightest. So, what's the secret...? To win someone's love is not that difficult. Usually, they are just good at approaching. To be successful in dating like them, you need a "strategy" and "tactics." That's where MBA (Master of Business Administration) concepts come in handy. Yes, marketing theories can also be applied to dating!
In this book, dating is defined as a process consisting of 5 stages: 1) Stranger, 2) Acquaintance, 3) Friend, 4) Boyfriend Candidate, and 5) Boyfriend. A "strategy" is a plan which will guide you to the goal of this process. "Tactics" are techniques which will help you succeed in each stage. The first half of this book is about strategy. You'll learn about how to plan, how to improve yourself, how to increase the chance of meeting the right type, and how to handle the competition. The latter half is about tactics. You'll get practical tips on dating, communication, and how to finally attain "Boyfriend" status.

Submitted by Akiko Kunita

Category Level

Family/Relationships
Psychology

Editorial Review

What most of the dating guidebooks give us are just DOs and DON'Ts. Hayato Oda, however, explores the topic in greater depth by using the proven theories taught in MBA programs, which have a history of over 100 years. So learning from this book could be a wiser way to go.
The useful tools such as analysis techniques and positioning maps will help you assess accurately yourself, your environment and your target from an objective point of view. Some marketing concepts can be tricky to explain, but plenty of charts and examples are provided for the readers to understand with ease.
Though aimed at single men who seek relationships, this book is a fun read for anyone who is interested in marketing or relationship psychology.

Table of contents

• PART 1: STRATEGY
  Chapter 1: Strategic Framework
  Chapter 2: Self-improvement Strategy
  Chapter 3: Marketing Strategy
  Chapter 4: Competition Strategy
  
• PART 2: TACTICS
  Chapter 5: Approaching Tactics
  Chapter 6: Date Tactic
  Chapter 7: Communication Tactics
  Chapter 8: Closing Tactics

About the Author

Hayato Oda is a relationship consultant. He has gained popularity by educating people on how the mind of the opposite sex works through the Internet and magazines.
He distributes his e-mail newsletter, "Danjyo no Shinri Marketing" (which means "Psychological Marketing Based on Gender Difference"), to over 33,000 readers. He also authored "Meruhen Machi no Onna" and "Suki na Hito to Nakanaori Suru Kotoba," both from Shufunotomo Co. Ltd.
Hayato Oda is a medium and small business consultant by profession and CEO of Shion Consulting. He is said to be good at spotting fraudulent financial reports. He used his expertise in business consulting to write this book.